Date of Award
5-2018
Degree Type
Capstone
Degree Name
Master of Science in Information Technology (MSIT)
Department
School of Professional Studies
Chief Instructor
Rich Aroian
Keywords
MSIT, marketing
Abstract
This study looks into inbound marketing practice through the process of secondary research. This insight on best practices and market examples have been employed in order to identify the benefits of Inbound Marketing for the School of Professional Studies at Clark University. Through the research, this team has consolidated a number of recommendations for the SPS marketing strategies moving forward. A focus has been placed on identifying solutions, which were effective and financially feasible. The primary solutions are internally sourced; with a future long term recommendation of seeking advice from a third party firm to automate the process.
Recommended Citation
Assiriyage, Hasini; Zoeckler, Isabelle; Aghado, Emmanuel; Bu, Kefu; Jiang, Xiouyu; Kamble, Rajesh; and Wang, Yan, "Inbound Marketing" (2018). School of Professional Studies. 29.
https://commons.clarku.edu/sps_masters_papers/29
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons