Date of Award
5-2018
Degree Type
Capstone
Degree Name
Master of Public Administration (MPA)
Department
School of Professional Studies
Chief Instructor
Rich Aroian
Keywords
MPA, adult learners, graduate degree, marketing, customer profiles
Abstract
The development of the Adult Learner Capstone Project started with a focus and need to learn more about affinity groups in the Worcester area in order to reach the potential adult learner demographic. Although some partnerships already existed, the Director of Marketing and Communications for Graduate Admissions, Tara Probeck, yearned to explore the potential partnerships and alternative uses of professional organizations to market to the current working professionals. From this idea, our capstone project was introduced in hopes of establishing a comprehensive and exhaustive list of potential organizational partnerships, specific for the School of Professional Studies.
Recommended Citation
Baldelli, Sarah; Botero, Camilo; Ferreol, Camille; Horton, Caleb; Ma, Xinyue; and Sprinkmoller, Stefan, "Adult Learners: A Targeted Marketing Approach" (2018). School of Professional Studies. 26.
https://commons.clarku.edu/sps_masters_papers/26
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons
