Solving business problems through the creative power of the arts: Catalyzing change at Unilever
Document Type
Article
Abstract
Business leaders, in increasing numbers, are looking to the creative power of the arts in their efforts to manage strategic change, to enhance innovation, or to strengthen corporate cultures. In this case study, we focus attention on what is widely regarded as one of the world's most extensive corporate arts‐based learning initiatives, the Catalyst program at Unilever.
Publication Title
Journal of Business Strategy
Publication Date
2005
Volume
26
Issue
5
First Page
14
Last Page
21
ISSN
0275-6668
DOI
10.1108/02756660510620725
Keywords
arts, creative thinking, innovation, learning, management strategy, organizational change
Repository Citation
Boyle, Mary Ellen and Ottensmeyer, Edward, "Solving business problems through the creative power of the arts: Catalyzing change at Unilever" (2005). School of Management. 145.
https://commons.clarku.edu/faculty_school_of_management/145