Date of Award
2018
Degree Type
Capstone
Degree Name
Master of Science in Professional Communication (MSPC)
Department
School of Professional Studies
Chief Instructor
Mary Piecewicz
Keywords
MSPC, social media, digital media, graduate admissions, recruitment
Abstract
In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful cases in our comparisons. Instead of focusing on one solution, our project expanded the research to social media scraping, EAB consulting, Alumni database, which all contain possibilities and valuable information for student recruitment in SPS.
Recommended Citation
Anderson, Kevin; Dike, Chiemela; Du, Yixin; Kaur, Arvinder; Popp, Amanda; and Yang, Huizhong, "Graduate Admissions Recruitment Project" (2018). School of Professional Studies. 36.
https://commons.clarku.edu/sps_masters_papers/36
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons