Student Publications [Scholarly]

Market Analysis and Trends of Ready–to–Eat Foods Poised for Continued Growth

Document Type

Book Chapter

Abstract

Over the past ten years, the ready-to-eat (RTE) food market has grown remarkably due to changes in customer preferences, expanding urbanization, and rising convenience demand. This thesis explores how marketing analytics can help companies stay afloat and seize development possibilities in the RTE food industry by analyzing market trends and consumer behavior. Businesses may forecast future trends, improve their marketing tactics, and stay ahead of competition by using cutting-edge analytical approaches. The ready-to-eat food industry has grown dramatically in recent years because of factors such as changing customer lives, increasing organization, and increasing convenience demand. This research examines the emerging trench, which is poised to sustain the sector's continued growth, by examining products, innovation, brand positioning, targeted markets, campaigns, packaging, convenience, and sustainability. It will also provide an analysis of the marketing strategy used by RTE food companies. This chapter focuses on the key element driving the growth of the RTE food industry. © 2025 by IGI Global Scientific Publishing. All rights reserved.

Publication Title

Innovative Trends Shaping Food Marketing and Consumption

Publication Date

2025

First Page

189

Last Page

213

ISBN

9798369385449

DOI

10.4018/979-8-3693-8542-5.ch008

Keywords

commerce, competition, food industry, growth (materials), market research

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