Date of Award
5-2021
Degree Type
Capstone
Degree Name
Master of Science in Professional Communication (MSPC)
Department
School of Professional Studies
Chief Instructor
Mary Piecewicz
Abstract
The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research project seeks to understand the communicational methods and practices organizations had to put forward so their operations could remain highly functional. The research revealed that the three organizations did not relent in their internal communication efforts but rather improved drastically to ensure that organizations performed to their optimum best.
Recommended Citation
Gandica, Thais; Talwar, Manvi; Thungon, Sange Wangmu; Pyrtuh, Edgar Knyvet Diengdoh; and Kumah, Emmanuel, "Internal Communications In The Time Of A Global Pandemic" (2021). School of Professional Studies. 81.
https://commons.clarku.edu/sps_masters_papers/81
Included in
Business and Corporate Communications Commons, Management Information Systems Commons, Marketing Commons, Social Media Commons, Sociology of Culture Commons
