Date of Award
12-2020
Degree Type
Capstone
Degree Name
Master of Science in Professional Communication (MSPC)
Department
School of Professional Studies
Chief Instructor
Mary Piecewicz
Keywords
MSPC, museum, social media, communication
Abstract
With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with audiences.
Recommended Citation
Han, Jiake, "How museum utilize social media on communication" (2020). School of Professional Studies. 58.
https://commons.clarku.edu/sps_masters_papers/58
Worcester
Yes
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons