Date of Award
5-2018
Degree Type
Capstone
Degree Name
Master of Science in Professional Communication (MSPC)
Department
School of Professional Studies
Chief Instructor
Laura Myers
Keywords
MSPC, social media, change makers, non profits
Abstract
The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to accompany each of these videos in order to maximize visibility and user engagement with the Playground when it eventually launches. The group was also responsible for coming up with at least thirty hashtags to accompany the posts which would again make the posts more visible to the general public and get more people interested in the project.
Recommended Citation
Cong, Meng; Kilian, Ciara; Wang, Xinling; Wilson, Sumanth; and Yan, Chenyu, "A Social Media Plan for the Changemakers’ Playground" (2018). School of Professional Studies. 27.
https://commons.clarku.edu/sps_masters_papers/27
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons