Date of Award
5-2018
Degree Type
Capstone
Degree Name
Master of Science in Information Technology (MSIT)
Department
School of Professional Studies
Chief Instructor
Rich Aroian
Keywords
MSIT, audience analysis, QR codes, audience engagement, optical instruments
Abstract
Optical Heritage Museum (OHM) was established in 1983 with the aim to preserve, promote and display historical artifacts of the optics industry and educate all of its vital role optics has played in societal development. Over the years, the museum has grown in its physical space along with exhibit development to engage audiences in innovative, effective methods. Clark University’s School of Professional Studies department and curator of Optical Heritage Museum, Mr. Whitney’s Whitney, have establish a collaboration that has spanned over two semesters with the goal to support and aid in improving OHM. Our capstone group was assigned the task of improving marketing strategies for OHM, which altered its focus on developing strategies and knowledge on improving the museum’s interactivity amongst its exhibits.
Recommended Citation
Guerin, Connor; Halwai, Ankur; Liu, Jinzhao; Liu, Qi; Wang, Yangjing; and Bharti, Yashaswini, "Optical Heritage Museum: An Interactive Touch" (2018). School of Professional Studies. 21.
https://commons.clarku.edu/sps_masters_papers/21
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons
