Date of Award
8-2017
Degree Type
Capstone
Degree Name
Master of Science in Professional Communication (MSPC)
Department
School of Professional Studies
Chief Instructor
Richard Aroian
Keywords
MSPC, Chinese international students, integrating, reputation, social media
Abstract
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this article comes from the authoritative reports, the personal experience of Chinese students studying in the United States and the bold vision of the members of this group. Based on the data collection and comprehensive analysis, this article recommends integrating resources, improving reputation, social media marketing, and alumni association for School of Professional Studies to marketing in China.
Recommended Citation
Liu, Jiahui; Wang, Jing; An, Shuo; Wang, Wengxing; and Wang, Yiwei, "Marketing Strategy of School of Professional Studies in China" (2017). School of Professional Studies. 17.
https://commons.clarku.edu/sps_masters_papers/17
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons
