The Rise, Fall, and Revival of the Moviegoing Experience: The Viability of Independent Theatres in a Multiplex World
Date of Award
Dual Degree Master of Business Administration/Master of Arts in Community Development and Planning (MBA/CDP)
International Development, Community and Environment
Ramón Borges-Méndez, Ph.D.
Donna Gallo, Ph.D.
Moviegoing has been a leisure activity since the early twentieth century. From their origination, movie theatres have served as a community gathering place for people from different socioeconomic backgrounds to come together for a shared experience. Even as substitutes for movie viewing options threaten the movie theatre industry, independent cinemas are surviving and thriving. This paper includes results from interviews with independent cinema owners and managers on steps they are taking to preserve moviegoing as an immersive and personal experience. Findings are used to explore how lessons can be applied to create a credible business proposal to locate an independent cinema in Worcester, Massachusetts.
Cruz, Isabel S., "The Rise, Fall, and Revival of the Moviegoing Experience: The Viability of Independent Theatres in a Multiplex World" (2018). International Development, Community and Environment (IDCE). 209.
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