International Development, Community and Environment (IDCE)

Date of Award


Degree Type


Degree Name

Dual Degree Master of Business Administration/Master of Arts in Community Development and Planning (MBA/CDP)


International Development, Community and Environment

Chief Instructor

Ramón Borges-Méndez, Ph.D.

Second Reader

Donna Gallo, Ph.D.


Moviegoing has been a leisure activity since the early twentieth century. From their origination, movie theatres have served as a community gathering place for people from different socioeconomic backgrounds to come together for a shared experience. Even as substitutes for movie viewing options threaten the movie theatre industry, independent cinemas are surviving and thriving. This paper includes results from interviews with independent cinema owners and managers on steps they are taking to preserve moviegoing as an immersive and personal experience. Findings are used to explore how lessons can be applied to create a credible business proposal to locate an independent cinema in Worcester, Massachusetts.



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