Date of Award
5-2018
Degree Type
Capstone
Degree Name
Dual Degree Master of Business Administration/Master of Arts in Community Development and Planning (MBA/CDP)
Department
International Development, Community and Environment
Chief Instructor
Ramón Borges-Méndez, Ph.D.
Second Reader
Donna Gallo, Ph.D.
Abstract
Moviegoing has been a leisure activity since the early twentieth century. From their origination, movie theatres have served as a community gathering place for people from different socioeconomic backgrounds to come together for a shared experience. Even as substitutes for movie viewing options threaten the movie theatre industry, independent cinemas are surviving and thriving. This paper includes results from interviews with independent cinema owners and managers on steps they are taking to preserve moviegoing as an immersive and personal experience. Findings are used to explore how lessons can be applied to create a credible business proposal to locate an independent cinema in Worcester, Massachusetts.
Recommended Citation
Cruz, Isabel S., "The Rise, Fall, and Revival of the Moviegoing Experience: The Viability of Independent Theatres in a Multiplex World" (2018). International Development, Community and Environment (IDCE). 209.
https://commons.clarku.edu/idce_masters_papers/209
Included in
Business Administration, Management, and Operations Commons, Historic Preservation and Conservation Commons, International and Area Studies Commons, Urban, Community and Regional Planning Commons, Urban Studies and Planning Commons