School of Business
The dark side of consumer life in the age of virtual and mobile technology
Document Type
Article
Abstract
This study extends the nascent stream of research that investigates the contributions of mobile and virtual technology to consumer misbehaviour and dark side of consumer life. Using a qualitative approach, the present research explores the nature of consumer–technology relationship, specifically virtual and mobile technology, at the level of lived experience. The findings reflect eight important facets of technology-related dark-side consumer behaviour that, in one way or another, cause harm to the individual user, other consumers or society at large. These themes showcase human entrapment in mobile and virtual technology. The findings have significant implications for marketing managers as well as consumer well-being.
Publication Title
Journal of Marketing Management
Publication Date
10-13-2017
Volume
33
Issue
15-16
First Page
1304
Last Page
1335
ISSN
0267-257X
DOI
10.1080/0267257X.2017.1369143
Keywords
consumer misbehaviour, dark side, mobile, technology, virtual
Repository Citation
Zolfagharian, Mohammadali and Yazdanparast, Atefeh, "The dark side of consumer life in the age of virtual and mobile technology" (2017). School of Business. 78.
https://commons.clarku.edu/faculty_school_of_management/78
