School of Business
Information strategies to support full information product pricing: The role of trust
Document Type
Conference Paper
Abstract
In this paper, we report the importance of trust in the development and operation of distribution networks that attach non-price information to products to mitigate market dynamics introduced by information asymmetries. Often this non-price information is transmitted from producers to consumers through trusting networks or under certifiable labels such as "Organic" or "Fair Trade." We are calling such networks Full Information Product Pricing (FIPP) Networks. This study is part of a larger project aimed at understanding the characteristics of FIPP networks. This initial exploration on four cases in Canada and Latin America indicated that trust, in the forms of institutional trust, calculative trust, and relational trust, plays key roles in FIPP operations and expansion. It is critical for building collaboration, coordinating network activities, and mitigating the risks associated with information asymmetry. © 2009 IEEE.
Publication Title
Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
Publication Date
4-3-2009
ISBN
9780769534503
DOI
10.1109/HICSS.2009.258
Keywords
electronic commerce, eelectronic trading, pricing
Repository Citation
Luna-Reyes, Luis F.; Zhang, Jing; Roy, Réjean; Andersen, David F.; Andersen, Madeleine; De Diego, Josune Arcelus; and Whitmore, Andy, "Information strategies to support full information product pricing: The role of trust" (2009). School of Business. 49.
https://commons.clarku.edu/faculty_school_of_management/49
