School of Business

A model for consumer knowledge contribution behavior: the roles of host firm management practices, technology effectiveness, and social capital

Document Type

Article

Abstract

This study examines the effects of host firm management practices, social capital, and technological factors on consumer knowledge contribution behavior. Results from 403 respondents in a large firm-hosted virtual community showed that two host firm practices, promoting interaction and organizing offline activities, have positive effects on knowledge contribution behavior through the mediating role of social capital, while the practice of providing incentives has a negative effect. In addition, the impacts of social interaction ties and shared language on knowledge contribution behavior are stronger when the perceived effectiveness of the reputation system is high. The perceived effectiveness of media richness moderates the relationship between trust and knowledge contribution behavior by strengthening the relationship when the perceived effectiveness of media richness is high. Our study suggests that host firms can play an important role in promoting knowledge contributions in virtual communities; and they need to understand the consequences of different management practices, hence able to actively influence and encourage knowledge contribution in virtual communities.

Publication Title

Information Technology and Management

Publication Date

12-1-2014

Volume

15

Issue

4

First Page

255

Last Page

270

ISSN

1385-951X

DOI

10.1007/s10799-014-0199-8

Keywords

firm-hosted virtual community, knowledge contribution, social capital, social media

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