Consumer financial planning in the post-Covid-19 era: The role of emotional and economic vulnerability

Document Type

Article

Abstract

The present research examines the relationship between emotional vulnerability, economic vulnerability, and intentions to improve financial planning for American households in the post-Covid-19 era. Using a survey of 504 household financial decision markers, we show that the effects of psychological fears and concerns experienced during the pandemic (i.e., emotional vulnerability) on post-pandemic household financial planning intentions are mediated by their perceived economic vulnerability. Specifically, for those who experience higher levels of emotional vulnerability, economic vulnerabilities are perceived to be harsher, further motivating them to raise their financial preparedness. Moreover, we identify an individual factor, personality trait of conscientiousness, as a boundary condition affecting this relationship. Specifically, individuals who are more conscientious tend to be more willing to learn from harsh pandemic experiences and are more willing to adapt in the long run. © 2023 John Wiley & Sons Ltd.

Publication Title

Journal of Consumer Behaviour

Publication Date

3-2024

Volume

23

Issue

2

First Page

976

Last Page

986

ISSN

1472-0817

DOI

10.1002/cb.2257

Keywords

consumer attitudes, consumer behavior, COVID-19, socioeconomic factors, intention, financial planning, economic vulnerability

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