School of Business
A methodology for the sport industry to capture public perceptions and responses in the time of COVID-19
Document Type
Article
Abstract
The COVID-19 pandemic has had an unprecedented impact on the sports industry, affecting activities from professional sports to the 2020 Summer Olympics. It has wreaked havoc on the sports calendar, causing a number of events to be canceled or postponed. This study proposes a methodology by which the sports industry can assess public perceptions and responses in social media to gain important insights that can be used to craft effective crisis management strategies. Using machine learning approaches in order to extract hidden patterns in tweets could assist practitioners in creating and implementing crisis communication strategies for mitigating the impact of COVID-19.
Publication Title
Journal of Emerging Technologies in Accounting
Publication Date
3-1-2021
Volume
18
Issue
1
First Page
205
Last Page
211
ISSN
1554-1908
DOI
10.2308/JETA-2020-058
Keywords
COVID-19, crisis management, social media, sport industry
Repository Citation
Wang, Yen Yao; Wang, Tawei; and Yoon, Kyunghee, "A methodology for the sport industry to capture public perceptions and responses in the time of COVID-19" (2021). School of Business. 183.
https://commons.clarku.edu/faculty_school_of_management/183
