School of Business
The Dynamics of change in corporate community relations
Document Type
Article
Abstract
This article examines the evolving role of corporate community relations in the 1990s. The corporate community relations function faces external pressures—including globalization, alliances, competition, and governmental regulation—and internal pressures—from technology, restructuring, decentralization, resource constraints, and from employees and communities. Collectively, these pressures have broadened the definition of community from that of the local headquarters to include all the various communities in which companies operate. To respond to these shifts, many community relations professionals are focusing their attention on strengthening the linkages between community relations activities and company strategy. © 1995, The Regents of the University of California. All rights reserved.
Publication Title
California Management Review
Publication Date
1995
Volume
37
Issue
4
First Page
125
Last Page
140
ISSN
0008-1256
DOI
10.2307/41165814
Keywords
CCR (corporate community relations), public affairs, corporate philanthropy
Repository Citation
Waddock, Sandra A. and Boyle, Mary Ellen, "The Dynamics of change in corporate community relations" (1995). School of Business. 150.
https://commons.clarku.edu/faculty_school_of_management/150
