Solving business problems through the creative power of the arts: Catalyzing change at Unilever
Business leaders, in increasing numbers, are looking to the creative power of the arts in their efforts to manage strategic change, to enhance innovation, or to strengthen corporate cultures. In this case study, we focus attention on what is widely regarded as one of the world's most extensive corporate arts‐based learning initiatives, the Catalyst program at Unilever.
Journal of Business Strategy
Boyle, Mary Ellen and Ottensmeyer, Edward, "Solving business problems through the creative power of the arts: Catalyzing change at Unilever" (2005). School of Management. 145.