Computer Science

Investigating Multimodal Interactions and Parasocial Attractiveness in YouTube ASMR Videos

Document Type

Conference Paper

Abstract

Autonomous Sensory Meridian Response (ASMR) videos have become a popular video genre on YouTube and attracted millions of views every day. However, there is limited understanding in HCI and CSCW of how the ASMRtist community on YouTube leveraged the multi-sensorial stimuli to design the experiences of calm and relaxation and construct parasocial relationships with the viewers. This work presents a typology to understand the multimodal interactions and parasocial attractiveness in YouTube ASMR videos. The annotation of 88 YouTube ASMR videos reveals that, beyond tingling sensation, ASMR videos are also experiences of social connection, physical intimacy, and activity observation. We describe the future design and research opportunities to utilize ASMR effects in video-based applications.

Publication Title

Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Publication Date

2021

First Page

14

Last Page

18

ISBN

9781450384797

DOI

10.1145/3462204.3481763

Keywords

Activity observation, ASMR, Intimacy, Multimodal interactions, Parasocial relationships, Social connection, YouTube

APA Citation

Bartolome, A., Ha, N. B., & Niu, S. (2021, October). Investigating multimodal interactions and parasocial attractiveness in YouTube ASMR videos. In Companion Publication of the 2021 Conference on Computer Supported Cooperative Work and Social Computing (pp. 14-18).

Link to Full Text

Share

COinS