School of Professional Studies

Date of Award


Degree Type


Degree Name

Master of Public Administration (MPA)


School of Professional Studies

Chief Instructor

Mary Piecewicz


MPA, intergenerational, baby boomers, non profit employment, marketing


This paper will explore existing literature on aspects of an intergenerational workplace in a nonprofit organization and provide recommendations for recruiting and retaining older employees for a human service organization, Ascentria Care Alliance, in Worcester, MA. The paper will review research on trends in the nonprofit industry, a comprehensive breakdown of generational workplace values, reasons people are returning to work and effective marketing strategies that appeal to older generations. Marketing strategies specifically will explore best practices for website design, social media usage, and job descriptions. Additionally, this paper will research case studies of nonprofits with successful intergenerational workforce initiatives, as well as best practices for human resource management. The research concludes that the most effective ways for Ascentria to connect with older employees is by creating a culture of respect in the workplace, targeted marketing approaches, specific benefit programs, and community partnerships.





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