Pharmaceutical R&D in an era of managed healthcare: Using integrative teams to produce enduring competitive advantage
Medical technology organizations are faced with greater performance pressure in the new managed healthcare environment. In particular, pharmaceutical research and development (R&D) organizations are expected to create new and useful therapeutic treatments with greater resource constraints than ever previously experienced. We explore how pharmaceutical R&D organizations are changing the way they manage the research process in response to changing organizational and environmental constraints. This paper suggests an integrative team approach to the efficient and effective management of pharmaceutical R&D in a managed healthcare environment. We view integrative teams as an important means of increasing R&D productivity and producing competitive advantage.
International Journal of Technology Management
capabilities, competence, managed healthcare, pharmaceutical research and development, teams
Lant, Theresa K. and Eisner, Alan B., "Pharmaceutical R&D in an era of managed healthcare: Using integrative teams to produce enduring competitive advantage" (1998). School of Management. 138.