School of Professional Studies


Nollywood: The emergence of the Nigerian videofilm industry and its representation of Nigerian culture

Date of Award


Degree Type


Degree Name

Master of Science in Professional Communication (MSPC)


School of Professional Studies

Chief Instructor

John Chetro-Szivos


The emergence of Nigeria's film industry, which has evolved into video form also known as videofilm, is a vital cultural phenomenon. It is the third highest grossing film industry behind Hollywood in United States and Bollywood in India respectively. This research explores the concept that Nigerian movies are a representation of Nigerian culture and how Nigerian videofilmic practices illuminate religion, speech, and gender issues. It examines the reasons the Nigerian movie industry abandoned celluloid for videofilm and the conceptualization and adaptation of "Nollywood" as the name for the Nigerian movie industry.