School of Professional Studies

Date of Award


Degree Type


Degree Name

Master of Science in Information Technology (MSIT)


School of Professional Studies

Chief Instructor

Richard Aroian


A business plan plays a vital responsibility in the Company's well-being due to the high impact on profitability, stability, and situation in the market. A robust and detailed plan provides a clear road map for the future, forces us to deliberate through the validity of a business idea, and can better understand the business's financial data and the competition (Ashe-Edmunds, 2016). This project develops a business plan for Ruby Enterprise LLC for launching their first product Amma Genie, which supports small businesses and links consumers to purchase products from their local stores. As businesses move towards data and AI, the Company's product will dramatically alter the way businesses operate by showing immense changes in customer service, employee-facing services, sales, and more.



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