School of Professional Studies

Date of Award


Degree Type


Degree Name

Master of Science in Professional Communication (MSPC)


School of Professional Studies

Chief Instructor

Mary Piecewicz


The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research project seeks to understand the communicational methods and practices organizations had to put forward so their operations could remain highly functional. The research revealed that the three organizations did not relent in their internal communication efforts but rather improved drastically to ensure that organizations performed to their optimum best.



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