Date of Award
Master of Science in Professional Communication (MSPC)
School of Professional Studies
This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to remain dominant in the American professional sports industry.
Palmerino, Jimmy, "Examining the Strategies in Response to Crises in Major League Baseball" (2021). School of Professional Studies. 76.