School of Professional Studies

Date of Award

12-2020

Degree Type

Capstone

Degree Name

Master of Science in Professional Communication (MSPC)

Department

School of Professional Studies

Chief Instructor

Mary Piecewicz

Abstract

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with audiences.

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