School of Professional Studies

Date of Award

2018

Degree Type

Capstone

Degree Name

Master of Science in Professional Communication (MSPC)

Department

School of Professional Studies

Chief Instructor

Mary Piecewicz

Abstract

In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful cases in our comparisons. Instead of focusing on one solution, our project expanded the research to social media scraping, EAB consulting, Alumni database, which all contain possibilities and valuable information for student recruitment in SPS.

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