Playing to Their Strengths: Strategies of Incumbent and Start-Up Firms in Web-Based Periodicals1
Emerging industry segments can be useful to study because they represent a setting that tends to exhibit considerable ambiguity and uncertainty (Aldrich & Fiol, 1994; Budros, 1993; Nelson & Winter, 1982). These conditions can be attributed to the early stages of the development of these segments, where much of the future 1Earlier drafts of these ideas were presented at the New York University Cultural Industries Conference, the 1997 Academy of Management Annual Meeting, and the 1997 Seybold Seminar, New York. We are grateful to Nigel Minors, Robert Panco, Jr., and Megumi Shimbaya for their assistance with data collection and coding.
The Business of Culture: Strategic Perspectives on Entertainment and Media
Eisner, Alan B.; Jett, Quintus R.; and Korn, Helaine J., "Playing to Their Strengths: Strategies of Incumbent and Start-Up Firms in Web-Based Periodicals1" (2008). School of Management. 132.