School of Professional Studies

Date of Award

5-2018

Degree Type

Capstone

Department

School of Professional Studies

Chief Instructor

Laura Myers

Abstract

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market their programming. To rectify this situation, My Choice Greens reached out to Clark University’s School of Professional Studies to assist them with marketing. Our team was selected to help My Choice Greens as our Capstone Project. My Choice Greens wanted the team from Clark University’s School of Professional Studies to focus on creating a marketing campaign for their Open House on March 8th, as well as creating a strategic marketing plan for My Choice Greens to follow over the next two-three years.

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