School of Professional Studies

Date of Award

5-2018

Degree Type

Capstone

Department

School of Professional Studies

Chief Instructor

Laura Myers

Abstract

The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to accompany each of these videos in order to maximize visibility and user engagement with the Playground when it eventually launches. The group was also responsible for coming up with at least thirty hashtags to accompany the posts which would again make the posts more visible to the general public and get more people interested in the project.

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