Date of Award
5-2017
Degree Type
Capstone
Degree Name
Master of Science in Information Technology (MSIT)
Department
School of Professional Studies
Chief Instructor
Richard Aroian
Keywords
MSIT, social media marketing, student retention, Faculty of Education, Somalia National University
Abstract
The executive summary presents an overview of the principal conclusions and recommendations for Somali National University Faculty of Education (FoEd) regarding the following concerns: Difficulty with recruiting high quality prospects to the FoEd; Ineffective and counterintuitive use of social media as a tool to improve brand equity, as well as as a tool to attract and communicate with prospective and current students; Unbalanced gender ratio of current student body; Absence of student services and student supports; Low student retention rate; Limited resources for academic advising; This document is the result of a Clark University School of Professional Studies Capstone Project.
Recommended Citation
Abdulla, Sharmarke; Pieroni, Nikala; Caskie, Jenna; Odnodvorets, Sergii; Gong, Tanyue; and Dasari, Lahari, "Somali National University" (2017). School of Professional Studies. 11.
https://commons.clarku.edu/sps_masters_papers/11
Included in
Business and Corporate Communications Commons, Family, Life Course, and Society Commons, Health Policy Commons, Human Resources Management Commons, Information Security Commons, Management Information Systems Commons, Marketing Commons, Nonprofit Administration and Management Commons, Public Administration Commons, Public Health Commons, Social Media Commons, Sociology of Culture Commons