International Development, Community and Environment (IDCE)

Date of Award

5-2016

Degree Type

Research Paper

Degree Name

Master of Arts in Community Development and Planning (CDP)

Department

International Development, Community and Environment

Chief Instructor

Ramon Borges-Mendez

Second Reader

Laurie Ross

Abstract

This research presents findings from a study of how Worcester’s current public-access media center can serve as an anchor institution for two-way communication between the producers and the audience. More generally, it addresses two questions: 1) How to ensure maximum participation and 2) How can active communication be preserved (or maintained) between the producers and the audience. Drawing on case studies done around the U.S. this paper offers a model of community based media that can be essential for empowering people to serve as active receivers of information. The concept for community based media should allow as a grassroots oriented approach to creating viable media content. I discuss the implementation efforts for a sustainable, multi-faceted public access media model to educate, inform and mobilize any community in Worcester.

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